Media-buying intelligence from the open database: what independent media publish, what they charge, and how advertisers actually buy attention outside the big platforms. Every number comes from a public media kit in the database.
2026-11-03 · MKDB Research
One slot, one price, one send — until you compare two newsletters and the units stop matching. Of the 53 newsletters in the MKDB database, only 13 publish audience, price and contact together. Here is the buying order: price the open, test small, judge on the second send.
2026-11-02 · MKDB Research
MKDB now holds 202 independent media profiles from 32 countries. Try ranking them by audience size and you hit the real story: 176 publish an audience number — under 152 different labels. Here is what that means for anyone buying media.
2026-11-01 · MKDB Research
Most ad pricing hides behind sales calls. Independent media publish theirs. We counted every public rate in the MKDB database — and the pattern says a lot about where media buying is heading.
2026-11-01 · MKDB Research
Big media groups could publish their prices tomorrow. They choose not to, and the reason is worth billions. Independent media made the opposite choice — and built a market advertisers can actually see into.
2026-11-01 · MKDB Research
Advertisers judge a media kit in about a minute, against three simple questions. We counted 187 kits in the MKDB database — only 60 answer all of them. Here is the checklist, with real kits that get it right.